Our Color Icon 5-Pan Palette features a completely vegan, richly pigmented, and buttery-smooth formula in matte, satin, shimmer, and glitter finishes. Great combinations come in five — the points on a star, boy and girl bands, and now these perfectly curated palettes! From essential transitions to high-impact glitters and everything in between, we planned our palettes to feature everyday and ultra-glam shades in cool, warm, and neutral tones, offering versatile looks at unbeatable value. The formula delivers long-lasting wear, soft-glide application, and seamless blending – and did we mention these are completely vegan and cruelty free? Rediscover the original Color Icon with these 5/5 star palettes!
5-Pan Palettes featuring high-impact colors in matte, satin, shimmer, metallic, and glitter finishes
Rich pigment and high payoff formula blends effortlessly with a soft glide application
Palettes feature everyday and ultra-glam shades in cool, warm and neutral tones
Our Color Icon 5-Pan Palette features a completely vegan, richly pigmented, and buttery-smooth formula in matte, satin, shimmer, and glitter finishes. Great combinations come in five — the points on a star, boy and girl...
Our Color Icon 5-Pan Palette features a completely vegan, richly pigmented, and buttery-smooth formula in matte, satin, shimmer, and glitter finishes. Great combinations come in five — the points on a star, boy and girl...
This all-purpose brush is expertly designed with a flat top head and densely-packed bristles to pick up any formula—from liquid to powder. With an ergonomic handle for perfect grip, this brush can do no wrong.
Your looks get bigger, badder, and more beautiful with this waterproof retractable gel liner. Tested for up to 16 hours of wear, this waterproof eyeliner has some serious staying power. Give it a twist and...
Do you desire long, sultry and flirtatious lashes? Then look no further beautiful! Elongate your lashes to new lengths with the NEW! Mega Length™Mascara- which offers mega-fringe benefits! A super pigmented formula works to flatter...
Let’s talk lashes… like high-volume, high-impact, diva-worthy lashes to be exact! Those that can only be achieved with our NEW! Mega Volume™ Mascara that accentuates and draws attention to your eyes for MEGA-selfie impact! You’re...
Wet N Wild Photo Focus Loose Setting Powder, a silky weightless setting powder that can be used to set, mattify, absorb oil or bake. Benefits Silky and weightless Use to set, mattify, absorb oil or...
A jack of all trades is what we're calling her. Wet n Wild's Photo Focus Loose Setting Powder, a silky weightless setting powder that can be used to set, mattify, absorb oil or bake. Benefits...
Your skin, only better. Wet n Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Benefits Deliver flawless camera-ready makeup every...